I keep getting asked how I manage to host such cool giveaways, so I decided to give up the details on how to score freebies for your own readers:Where to look: Did you come across something online or at the store that you adore? Or do you already own something that you can't live without? Is there a chance your readers would like it too? Then there you go.
In my case it's a bit of research, a bit of stuff I have and a bit of things falling into my lap because of my line of work. I also have the advantage of having a lot of contacts at my fingertips.
In my case it's a bit of research, a bit of stuff I have and a bit of things falling into my lap because of my line of work. I also have the advantage of having a lot of contacts at my fingertips.
Who to ask: Public relations people can either be your biggest ally or your worst nightmare, but you'll be surprised by how often they're willing to coordinate something with you. Find out who handles the PR for the company and then who works on that product's account. This usually pertains to bigger companies so you might be able to contact the owner directly if dealing with a smaller business. Also, if the PR rep is giving you the run around or isn't taking you seriously, cut the middle (wo)man out and contact the manager or owner of the business directly. Sometimes they have no clue that someone is trying to work with them.
What to say: Develop a good "elevator pitch" for your blog. Who are you, what is your blog about and who's your audience? Use this to explain why your blog/readers are the perfect market for this product. Remember that companies want to attract potential customers and if they don't sense any benefit from this opportunity, they'll just opt out. And like any good cover letter, you'll want to tailor each pitch to the business you're reaching out to.
Be not afraid: At the end of the day companies want free advertising and good publicity for their product so it's up to you to call the shots on your blog and be honest with your readers. Do not sacrifice the credibility of your blog under any circumstances. There will be times when the PR person will want you to review something without even trying it for yourself. Or when hosting a giveaway will come with 5,000 rules. Know what your limits are and what's important to you and don't compromise yourself or your work for anyone.
Image: flickr.com
Image: flickr.com